Times are a changing as the 2018 FIFA World Cup becomes the first sporting event that will allow competing athletes to use CBD-based products. This comes in the wake of the World Anti-Doping Agency (WADA) officially removing Cannabidiol, commonly known and sold as CBD, from its banned substances list this year. CBD is a non-psychoactive component of the cannabis plant and is chemically different than THC, which means WADA can distinguish between the two substances when tested. WADA still bans THC.

Athletes, professional and weekend warriors alike, are heralding this change. Many suffer from ongoing joint inflammation and pain. Athletes say having more access to CBD-based products gives them more options when it comes to addressing these debilitating issues naturally instead of relying on pharmaceutical pain medications. With the opioid problems looming, the news at the 2018 FIFA World Cup puts a welcoming spotlight on CBD and its positive health benefits.

Ongoing research on CBD is quite promising when it comes to assisting the body in managing and even reducing chronic pain, as well as supporting the Endocannabinoid System (EDS). The scientific community has noted that the EDS is the most important system within the body to maintain health and well-being. A functioning ECS is essential to our health and well-being. Endocannabinoids and their receptors are found throughout the body; in the brain, organs (pancreas and liver), connective tissue, bones, adipose tissues, nervous system, and immune system.

While CBD and Phytocannabinoid products are becoming more commonplace, not all are created equally. NEWYOU is proud to be a pioneer in the next generation of Full Spectrum Phytocannabinoid and Cannabidiol innovations with its Canna-Actives™ and Nano-Amplified™ technology that makes its products more effective and bioavailable per mg than most products on the market. A trusted source, NEWYOU has an undeniable reputation for only using the most pure and highest quality organically grown US Industrial Hemp and extraction processes in the industry.