Americans spend big bucks on taking care of their pets, from veterinary services and grooming to high-quality food and treats— it’s a whopping $60 billion each year. We love our pets, and we love giving them lots of TLC, Tender Loving Care. Now, pet owners are enthusiastically looking at another important component to add to their pets’ health and well-being, CBD.
Humulus lupulus, better known as Hops, may sound like the start of a tongue twister or a planet in some far away galaxy in a science fiction novel, but it’s actually a healthy botanical that’s a cousin to Cannabis. In fact, no other plant is as closely related to Cannabis than Hops. While Cannabis has at times been the illegal black sheep of the family, Hops has been the darling of the two with its prominent standing as one the ingredients in beer brewing.
Like a fading Hollywood star with a major comeback, Hemp and its impressive entourage (CBD-Cannabidiol, Phytocannabinoids, Terpenes) are on the tip of everyone’s tongue today when it comes to emerging product trends. You might say it’s causing quite the buzz with its new non-buzzy leading role, especially in the Natural and Nutritional products industries. And, it’s no wonder given this “Wonder Plants” amazing history and mind-and-body-blowing healthy benefits. The facts are too good not to share.
Times are a changing as the 2018 FIFA World Cup becomes the first sporting event that will allow competing athletes to use CBD-based products. This comes in the wake of the World Anti-Doping Agency (WADA) officially removing Cannabidiol, commonly known and sold as CBD, from its banned substances list this year. CBD is a non-psychoactive component of the cannabis plant and is chemically different than THC, which means WADA can distinguish between the two substances when tested. WADA still bans THC.